Wednesday December 1, 2010
TELEKOM Malaysia Berhad’s (TM) youth-oriented website www.everyoneconnects.net recently celebrated its first anniversary with a fresh look and feel as well as the introduction of new features and applications.
At the event, TM unveiled The World of EveryoneConnects, the newly enhanced interactive website of www.everyoneconnects.net where fans will be able to interact within their own communities, send greetings to one another, listen to music, view sporting events and movies as well as participate in more interactive and upcoming events.
The anniversary celebration was graced by Group Chief Executive Officer of TM Datuk Sri Zamzamzairani Mohd Isa, Chief Marketing Officer of TM Rozalila Abdul Rahman and executive vice president, Consumer of TM Imri Mokhtar.
According to Rozalila, EveryoneConnects has been a huge success in connecting TM to its users.
“The EveryoneConnects campaign and website has brought TM closer to our customers. Thanks to this campaign, having more than 65,000 Facebook fans is testament that broadband brings people, social groups and communities of diverse backgrounds together. With our newly-enhanced EveryoneConnects website, we aim to continue with more interactive features and activities for our users in 2011.”
Good response: The crowd at TM’s EveryoneConnects birthday celebration at The Curve, Mutiara Damansara.
Among the features of the newly-enhanced website include the Stadium, the Jamming Garage, Open House and Sini Maa, representing diverse communities and interests of EveryoneConnects’s fans.
The Stadium is designed as a sports locker room. From here, fans will be able to access “hot off the pitch” features which showcase news, highlights, interviews and videos from Manchester United TV or MUTV. These rich football content are offered by TM in collaboration with Manchester United as the official Integrated Telecommunications Partner of Manchester United in Malaysia. Another feature of the webpage is a game play board that also serves as a chat room for fans.
The Jamming Garage emulates aspects of a garage music studio. This studio features “Camp Bunkface”, where fans can get all the information they need about Bunkface, listen to their songs and watch video previews as well as exchange music information.
Sini Maa is a playful webpage for movies. This webpage highlights movie trailers and videos available on Hypptv (UniFi) and Hypp.tv (web channels) including video clips from Pilih Kasih, the acting reality programme sponsored by TM. The webpage also features Movie Buzz, a chat room for film buffs.
To provide further opportunities for fans to connect, communicate and collaborate, Open House is the perfect place for fans of EveryoneConnects to extend various messages and wishes for birthdays, festivals and celebrations. The Open House is designed to appeal to all Malaysians and features video wishes, a wish board called Spread Some Love and a selection of personalised e-cards for the user’s selection.
The EC Hall of Fame webpage is a walk down memory lane for all the activities that have occurred since EveryoneConnects first launched in November 2009. The webpage highlights previous content of www.everyoneconnects.net and fans can sign the guestbook and view videos and photos of past events and activities.
In addition to the featured webpages, The World of EveryoneConnects brings out the personalities of EC fans who love music, movies, sports and more as they can select their own personalised avatars as they enter the website. Via their online avatars, fans can truly connect, communicate and collaborate with each other online in real time.
To commemorate the first year of Everyoneconnects, TM celebrated the occasion with various exciting activities in collaboration with Sony, Universal Music and other partners.
Among the activities were PS3 competitions, balloon busting event, a birthday celebration for EveryoneConnects, an online gaming face-off with pro-gamer Summer and a special performance by Bunkface. The event was hosted by Hunny Madu and Ben from Flyfm, who hyped things up with their funny antics and lively banter with the crowd.
TM also launched its UniFi high speed broadband service new TV Commercial at the Everyone Connects event. The TVC, titled “We love the UniFi VIP lifestyle” features the award-winning indie band, Bunkface downloading music through UniFi high speed Internet connection; Summer, a professional online gamer defeating her rivals on Sudden Attack thanks to UniFi stability and Zeffri Yusof, a UniFi customer and his family watching HyppTV via their UniFi connection.
When www.everyoneconnects.net was first launched in November 2009, it began with a song entitled “Through My Window” performed by Bunkface and other celebrity artistes. The videos were screened via the EveryoneConnects website and users were encouraged to upload their own cover versions of the song and vote for their favourite cover selections.
For more information on TM’s EveryoneConnects campaign, visit www.everyoneconnects.net. For further details on TM, visit www.tm.com.my.
http://thestar.com.my/metro/story.asp?file=/2010/12/1/central/7504113&sec=central
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