Monday February 14, 2011
KUALA LUMPUR: Maxis Bhd is confident its 7.1 million active mobile internet users will use the newly launched Maxis Movies Application by end of this year.
Its vice-president and head of products, devices and innovation, T. Kugan, said since the soft launch of the Maxis Movies iPhone application three months ago, there have been 50,000 downloads.
As of Sept 30, 2010, Maxis had 13.52 million mobile subscriptions with 39.2 percent of non-voice revenue as part of mobile revenue.
“Malaysians are addicted to two things food and movies. Therefore, we are positive that our total mobile internet users will use the application as it is convenient,” he told reporters at the launching ceremony last Friday.
Maxis is the first operator in the country to launch the new Maxis Movies Application that allows moviegoers to purchase movie tickets on the go, anytime, anywhere, adding convenience to their lives.
The application's integration with PayPal's mobile payment service ensures that all movie ticket payments made are consistently simple and secure in as little as two clicks.
Kugan said the partnership with Paypal is for a year. “We will look at the take up rate and demand for the application and then will set up further based upon it,” he added.
In keeping with its focus on delighting customers, Maxis also launched Buy-1 Get-1 Free movie ticket deal every Maxis Movie Day (every Tuesday) on movies screened after 6pm at TGV and Golden Screen Cinemas till the end of the year.
The application can be downloaded for free by smartphone users while 50 sen will be charged for booking. - BERNAMA
http://biz.thestar.com.my/news/story.asp?file=/2011/2/14/business/20110214164047&sec=business
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