Internet
MORE advertisers have come to realise the large potential of the Internet, especially in contextual advertising which delivers ads aimed at a certain audience. GOBALA KRISHNAN discusses ways to earn money online using such advertising.
IF you have a website or blog that puts great content and gets a decent amount of traffic, you can easily make money online with contextual advertising.
According to wikipedia, "Contextual advertising is a form of targeted advertising on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user."
In contrast to traditional banner advertising, contextual ads deliver only the ads that your website visitors or blog readers want to see, based on the content they read or access. This makes it a powerful advertising medium, and ideally benefits the both the reader and publisher.
Making contextual ads work is easy. In most cases, you just need to sign up for contextual ad networks and paste a simple code onto your web-pages. The code then reads the content of your page, and pulls up relevant ads to be served.
Google AdSense
Without doubt, Google Adsense is the biggest contextual advertising network. In fact, if you´re a blogger using the BlogSpot platform, you´re probably already familiar with Google AdSense.
Google Adsense pays you every time someone clicks on your ads. The actual payment per click varies, as it is determined by the bid auction process from Google Adwords, the sister programme where advertisers and publishers actually place ads and pay Google to run those ads on their Adsense "publisher network".
You can easily customise your Google Adsense ads to resemble the look and feel of your blog, and make it integrate nicely with your content.
Google´s technology has improved suchthat it can easily eliminate fraudulent clicks. Therefore, you should never persistently click on your own ads, or you risk being terminated by Google.
For Malaysians, you can get paid either by check or via Western Union. The minimum payout is US$100 (RM330), and cheque payments normally take two to three weeks to arrive.
Other contextual ad networks
There are also several contextual ad networks you can sign up with. Here are some of the more popular ones:
Kontera (www.kontera.com) - Automatically converts keywords on your blog into ads. You can customise the appearance of the links to match your blog.
Infolinks (www.infolinks.com ) - A competitor to Kontera, works in pretty much the same way.
Vibrant Media (www.vibrantmedia.com) - Similar to Kontera, but mostly suited to larger publishers who can generate more than 500,000 monthly pageviews
Chitika (www.chitika.com) - Using their "eMiniMalls" you can easily recommend relevant products (mostly consumer electronics) on your blog or website.
AdBrite (www.adbrite.com) - Use a combination of contextual ads and typical banner ads
* Gobala Krishnan is an expert at web marketing and regularly conducts his own coaching and seminars. You can read his blog at http://www.gobalakrishnan.com
Source: New Straits Times. 5 July 2010
Read more: http://www.mygadgets.my/tipslist.php?id=102/Article/index_html#ixzz10bsAOF6p
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