By Lynn Omar
Published: 2010/06/08
SHORETEL Inc, a US-based Internet protocol (IP) business communication company, is setting foot in Malaysia via a partnership with two local companies, ITApps Sdn Bhd and Comegatel Systems Sdn Bhd.
It is targeting Malaysian small- and medium-sized enterprises in all sectors and expects to generate a revenue of US$3 million (RM9.99 million) within the first year.
"There is a growing number of businesses in Malaysia turning to unified communications (UC) for its efficiency and productivity gains.
"Since people are always on the move and need to have access to their work system, by having this system in place, we can eliminate geographical and physical barriers," ShoreTel worldwide sales senior vice-president Don Girskis told a press conference in Kuala Lumpur yesterday.
The system aims to distribute intelligence to all locations and leverage on a company's network to provide a single point of administration.
The company declined to say how much it is investing in Malaysia, but that it is tripling its resources within Asia, specifically in Malaysia, Singapore and the Philippines.
"Around the world, an increasing number of organisations are walking away from complexity and inflexibility and turning to IP-based communication solutions which can fit easily into an existing infrastructure. This will save running costs in the long run," said ShoreTel managing director for Asia-Pacific, Vasili Triant.
The company plans to grow distribution channels, accelerate product leadership and increase consideration rates.
International companies that have incorporated ShoreTel's UC system include telecommunications conglomerates Telstra and AT&T Inc.
ShoreTel provides organisations with integrated, voice, video, data and mobile communications on an open, distributed IP architecture within a single UC structure.
http://www.btimes.com.my/Current_News/BTIMES/articles/lypcsho-2/Article/
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