Business Times: 23 February 2010
OSK Research expects the take-up rates for TM Bhd's high-speed broadband (HSBB) service to be small in the initial years.This is because the addressable market comprised areas, already served by its existing fixed broadband service, Streamyx.
The research firm stated the take-up rates will also be small, due to competition from wireless alternatives, which present a greater value proposition given their mobility feature."We see the revenue impact from HSBB as insignificant for financial year 2010 and have only factored in minimal revenue contribution for 2011," it said in a research note here today.
However, OSK Research believes a key success factor and major driver for the take-up of TM's HSBB would be a good subscriber experience, especially in the early days of the rollout."We believe the perceived value of HSBB comes from what the service is able to offer in terms of broadband quality rather than for content, at least in the medium-term," it said. - BERNAMA
http://www.btimes.com.my/Current_News/BTIMES/articles/20100223113431/Article/
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